PHILANTHROPY SPOTLIGHT: MAKE-A-WISH

The Make-A-Wish Foundation is fortunate in the fact that it is heard about worldwide. As a child, I remember seeing commercials for Make-A-Wish on television where groups of children were sent to Disney World, and I used to think how lucky they were. I had no idea of the severity of each child’s condition, nor the struggle their parents faced day-by-day. All I saw were their smiling faces meeting Mickey and swirling in giant teacups. Thinking back as an adult, I almost found my ignorance annoying. How could I not realize the struggle each child faced? That was when Frill’s Co-Owner, Kate Steadman, reminded me of something very important.

Kate was diagnosed with leukemia as a young child. Through the Make-A-Wish Foundation she was sent to Disney World with her family to enjoy a few days of uncomplicated bliss. She was able to survive her fight with leukemia and share her experiences with me. Here comes the lesson, ya’ll. The children who are granted wishes look at things in such an astonishingly positive light, that they do not feel the detriment of their illness. Kate’s memories of her “sick” time as a child may include a few hospital trips and endless needle pricks, but surpassing them all is that one awesome trip to Disney World. Positive experiences can outshine many dark ones for a child, making donating to Make-A-Wish that much more important to me.

It is exciting to know that chapters can be one step closer to granting a child’s wish just by choosing Frill to donate their recruitment outfit proceeds. Celebrating life is major part of the Make-A-Wish mission, and I look forward to watching Frill’s connection with this organization grow.

-Breanne Brosnan

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Pinteresting Results

I have a lot of reasons to thank Pinterest. From teaching me how to paint furniture, to exposing me to quite possibly the cutest pictures of baby elephants known to man, it has been there to fulfill needs I did not even know I had. However, I never realized the sheer power Pinterest could have on a business or its products until I saw it in motion.

Frill’s signature coral bow skirt exploded on Pinterest and Tumblr and has not only brought more exposure to our sorority focus, but also expanded Frill’s market to bridesmaid services. Watching the growth of repins, followers, and emails has truly been astounding. I think it is the creative thinking of the Pinterest community that we really have to thank. The new era of country-chic weddings, or homemade and personalized additions to weddings really brought the idea of bridesmaid skirts to the forefront. Steering away from the traditional, and finding innovative ways to show off a bride’s personality (and on a budget) are what our customers from Pinterest are looking for.

Our skirts are each made to order, giving that personal feel to our business model and relationships with our customers. Every time I stumble upon Frill on random pages on Pinterest, I am reminded of the hard work put in by our owners, Sharon and Kate, as well as the supportive Pinterest community. So, thank you pinners! You have opened our eyes to new possibilities for our business, and also never fail to make me wish I was a good cook.

-Breanne Brosnan